Marketing Lead

About Fretron

Fretron is India’s leading cloud-based collaborative Transport Management System (TMS). Since 2017, we’ve been revolutionizing the freight industry by digitizing logistics operations!

Founded by ISB and IIT alumni with over 25 years of experience in transforming logistics, we’re a pioneering B2B SaaS platform dedicated to streamlining logistics for major sectors like Manufacturing and Retail. Our customers include companies like Jubilant Foods, Jindal, V-Mart Retail, BigBasket, Exide Industries, Century Ply, Shyam Steel etc. Our robust TMS platform is the cornerstone of our success, offering end-to-end automation and real-time monitoring, ensuring enhanced efficiency & customer satisfaction. For more information, visit www.fretron.com .

Job Summary

We’re seeking a highly motivated, experienced & results-driven Marketing Lead to own and execute multi-channel marketing initiatives with a strong focus on driving customer acquisition, activation, retention, and revenue growth. The ideal candidate is a hands-on marketer with experience in driving  demand acceleration, sales enablement and creating impactful campaigns across key digital and offline channels, including email, LinkedIn, events, and webinars.

Key Responsibilities:

• Multi-Channel Marketing: Develop, implement, and optimize multi-channel marketing strategies to drive customer acquisition, activation, and retention, ensuring measurable business outcomes.
• Growth Hacks: Ideate and execute innovative growth hacks for quick marketing wins.
• Campaign Management: Plan, execute, and analyze marketing campaigns across channels like email, content, events, SEO, SEM, social media, paid advertising and PR.
• Sales Enablement: Collaborate closely with sales, product, and customer success teams to align GTM strategies and enable sales with state-of-the-art collaterals and nurture sequences.
• ABM and Market Research: Drive strategic Account-Based Marketing (ABM) initiatives and market research projects to accelerate demand.
• Attribution and Reporting: Implement attribution models and measure performance, leveraging HubSpot and other tools for active reporting.
• Budget Management: Manage the growth marketing budget to maximize ROI.
• Active Innovation: Stay informed on emerging AI trends in marketing and implement the best of breed AI tools to drive effectiveness in marketing campaigns and workflows.

Requirements:

• 2-4 years of experience in B2B marketing, preferably in SaaS or high-growth startups.
• Expertise in email marketing, LinkedIn campaigns, and events/webinars.
• Proven track record in driving measurable results in lead generation and customer engagement.
• Proficiency in HubSpot, marketing automation platforms, and analytics tools.
• Strong project management and cross-functional collaboration skills.
• Excellent communication and content creation skills.

Schedule:

● Fixed shift (Mon to Fri)

● Job Location: Gurgaon (Onsite)

● Job Type: Full-time (Morning shift)

Ability to commute/relocate:

● Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

If you are a self-starter with a passion for growth and a track record of successful marketing strategies for tech

products, apply now!